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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Testimonials

"Alexa is an extraordinary real estate agent who exceeded every expectation from start to finish. Thanks to her strategic marketing and deep community connections, my property received offers the moment it hit the market, even before the open house! By day six, I accepted the highest and best offer. What truly sets Alexa apart is how much she genuinely cares. She goes above and beyond to present each property in the most compelling, authentic way. The personalized video and custom website she created for my home were beautifully crafted and made my listing stand out. Alexa was always available, upbeat, and solutions-focused, no matter the question or concern. Her comprehensive market analysis and pricing strategy demonstrated a keen understanding of how to attract serious, competitive buyers. Her knowledge of the Bergen County market is unmatched, and her attention to detail made her a true advocate throughout the entire process. Working with Alexa was seamless, professional, and a total pleasure. I can’t recommend her enough to anyone buying or selling in Bergen County. If you’re looking for an agent, ask Alexa, literally!"
"Alexa is an extraordinary real estate agent who exceeded every expectation from start to finish. Thanks to her strategic marketing and deep community connections, my property received offers the moment it hit the market, even before the open house! By day six, I accepted the highest and best offer. What truly sets Alexa apart is how much she genuinely cares. She goes above and beyond to present each property in the most compelling, authentic way. The personalized video and custom website she created for my home were beautifully crafted and made my listing stand out. Alexa was always available, upbeat, and solutions-focused, no matter the question or concern. Her comprehensive market analysis and pricing strategy demonstrated a keen understanding of how to attract serious, competitive buyers. Her knowledge of the Bergen County market is unmatched, and her attention to detail made her a true advocate throughout the entire process. Working with Alexa was seamless, professional, and a total pleasure. I can’t recommend her enough to anyone buying or selling in Bergen County. If you’re looking for an agent, ask Alexa, literally!"
Lacey A.
"We thought we had lost a coop we wanted to purchase in Rutherford, and then we teamed up with Alexa. Her experience, knowledge, tenacity and attention to detail made the difference. Within a day, we had submitted a competitive bid, and within a week, we had an agreement to purchase. We would strongly recommend Alexa to anyone that wants a knowledgeable realtor that cares as much about your experience as you do. Thanks Alexa!"
"We thought we had lost a coop we wanted to purchase in Rutherford, and then we teamed up with Alexa. Her experience, knowledge, tenacity and attention to detail made the difference. Within a day, we had submitted a competitive bid, and within a week, we had an agreement to purchase. We would strongly recommend Alexa to anyone that wants a knowledgeable realtor that cares as much about your experience as you do. Thanks Alexa!"
Richard S.
"Alexa was absolutely incredible in helping us buy our home in Rutherford! She was with us every step of the way, from understanding what we were looking for to navigating the competitive market and ultimately securing our perfect home. Her expertise, responsiveness, and dedication made the entire process smooth and stress-free. Prior to this, she also helped us transition from NYC to a rental in Rutherford, so when it came time to buy, we knew we were in great hands. We can’t recommend Alexa enough if you’re looking for someone who will go above and beyond to get you into the right home; she’s the one!"
"Alexa was absolutely incredible in helping us buy our home in Rutherford! She was with us every step of the way, from understanding what we were looking for to navigating the competitive market and ultimately securing our perfect home. Her expertise, responsiveness, and dedication made the entire process smooth and stress-free. Prior to this, she also helped us transition from NYC to a rental in Rutherford, so when it came time to buy, we knew we were in great hands. We can’t recommend Alexa enough if you’re looking for someone who will go above and beyond to get you into the right home; she’s the one!"
Buyer
"Alexa was amazing in getting us set up in a new rental. She was upfront and honest every step of the way. She even went out of her way to set up an additional search for more rentals in the area for us. 10/10 would work with again and highly recommend working with her if you’re looking for a rental!"
"Alexa was amazing in getting us set up in a new rental. She was upfront and honest every step of the way. She even went out of her way to set up an additional search for more rentals in the area for us. 10/10 would work with again and highly recommend working with her if you’re looking for a rental!"
KoLung C.
"You can't go wrong with Alexa. My wife and I worked with Alexa on finding our first house together, and we couldn't have been happier with the experience. Alexa is an absolute expert in her field, is extremely well-connected, and knowledgeable about all aspects of the home buying process. On top of that, she is also just a genuinely nice person. We always had the feeling that we were in such good hands with Alexa, and we had that feeling that we were on the right track once we started working with her. Thank you, Alexa, for making our first home-buying experience an overwhelmingly positive and stress-free experience. Go Alexa!"
"You can't go wrong with Alexa. My wife and I worked with Alexa on finding our first house together, and we couldn't have been happier with the experience. Alexa is an absolute expert in her field, is extremely well-connected, and knowledgeable about all aspects of the home buying process. On top of that, she is also just a genuinely nice person. We always had the feeling that we were in such good hands with Alexa, and we had that feeling that we were on the right track once we started working with her. Thank you, Alexa, for making our first home-buying experience an overwhelmingly positive and stress-free experience. Go Alexa!"
Alex U.
"Selling a family home is never easy, but Alexa made the entire process smooth, stress-free, and even enjoyable. From the very first meeting, she demonstrated professionalism, deep market knowledge, and a true commitment to going above and beyond. She handled every detail from listing and staging advice to managing showings, negotiating offers, and even securing the certificate of occupancy. Her communication was always clear and timely, and I felt completely supported every step of the way. Alexa is a top-tier realtor, and I’m so grateful we had her in our corner for the sale of our Lyndhurst home. Highly recommend!"
"Selling a family home is never easy, but Alexa made the entire process smooth, stress-free, and even enjoyable. From the very first meeting, she demonstrated professionalism, deep market knowledge, and a true commitment to going above and beyond. She handled every detail from listing and staging advice to managing showings, negotiating offers, and even securing the certificate of occupancy. Her communication was always clear and timely, and I felt completely supported every step of the way. Alexa is a top-tier realtor, and I’m so grateful we had her in our corner for the sale of our Lyndhurst home. Highly recommend!"
Seller
"Was an absolute pleasure working with Alexa on our first home purchase. She made the process very easy, was extremely responsive and fought hard for us, and was able to get us the first house we put an offer on. Would highly recommend!"
"Was an absolute pleasure working with Alexa on our first home purchase. She made the process very easy, was extremely responsive and fought hard for us, and was able to get us the first house we put an offer on. Would highly recommend!"
Dean D.
"Alexa is knowledgeable, friendly, enthusiastic, communicative, honest, and extremely competent. Her diligence made my selling experience as painless as it could possibly be. I will not hesitate to recommend her to my family and friends for their real estate needs."
"Alexa is knowledgeable, friendly, enthusiastic, communicative, honest, and extremely competent. Her diligence made my selling experience as painless as it could possibly be. I will not hesitate to recommend her to my family and friends for their real estate needs."
Connel L.
"Alexa is an incredible agent. She was an absolute pleasure to work with. She was attentive and super responsive to communication. She was honest and transparent throughout the entire process from start to finish. I would highly recommend using her services."
"Alexa is an incredible agent. She was an absolute pleasure to work with. She was attentive and super responsive to communication. She was honest and transparent throughout the entire process from start to finish. I would highly recommend using her services."
Craig N.
"Exceptional! Working with Alexa was a fantastic experience from start to finish. From our first meeting, it was clear Alexa was truly dedicated in helping me find the perfect home. Being a first-time home buyer is scary, but Alexa was patient and made me feel comfortable and informed throughout the entire process. Alexa's organization, efficiency, and excellent communication made everything seamless and run smoothly. She truly made me feel like a priority all along the buying journey. Thanks to her expertise, I found my dream (first) home with ease. Highly recommend Alexa to anyone looking to buy (or sell), she’s simply the best!"
"Exceptional! Working with Alexa was a fantastic experience from start to finish. From our first meeting, it was clear Alexa was truly dedicated in helping me find the perfect home. Being a first-time home buyer is scary, but Alexa was patient and made me feel comfortable and informed throughout the entire process. Alexa's organization, efficiency, and excellent communication made everything seamless and run smoothly. She truly made me feel like a priority all along the buying journey. Thanks to her expertise, I found my dream (first) home with ease. Highly recommend Alexa to anyone looking to buy (or sell), she’s simply the best!"
Smith N.

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